Dry Days


Given that my little one is three years old and has been toilet trained now gone are the days when I had to rely on diapers to prevent any ‘bathroom disasters’ either at home or outside. And given the number of places that we took her out to almost since she was around 4 months old meant that diapers were God’s own gift to ‘outward bound’ parents like us.

And when one says the word ‘diapers’ in India it almost automatically refers to Pampers. Just like the term Xerox copies has replaced photocopies, Diary Milk has replaced milk chocolates, Pampers, the brand has clearly overtaken the generic category to which it belongs to and has replaced the word diapers in consumer minds and popular lingo. In fact I still remember the days when I had to visit the closest pharmacy or general store to buy diapers and the shopkeepers wouldn’t quite understand what I was looking for until I said the magic word – Pampers.

In any case, this post is not about how big the brand is and how it has taken over consumer mindshare like no other brand has, which is the truth and nothing but the truth! This post is about how diapers as a concept and more importantly Active Pants as a product have drastically transformed parents’ and children’s lives in India.

Although I don’t quite remember my ‘diaper days’ so to say, I have heard enough anecdotes from my parents about that phase of my life. Growing up in the 80s in India meant that the markets here still had not heard of diapers at all, and they had to rely on carefully stitched square pieces of cloth and large safety pins to keep toilet disasters from occurring. In fact, they not only regale me but also my daughter with stories of how on many occasions I have run around the entire house with my dripping cloth diapers, playing with my toys, without a care in the world. It was only when the diaper rashes attacked that I would feel uncomfortable and start whining and crying. And given the wet Bangalore monsoons and cold Bangalore winters back then, almost 8 odd months of the year would be spent in them liberally applying diaper rash cream on my private parts. I can only imagine how uncomfortable I would have felt back then, especially considering that I was quite an active child back then with my fair share of running and tumbling around type activities.

And it is in this context that Pampers Baby Dry Pants has proven to be a blessing to me as a parent in bringing up my daughter. As is the wont these days, my little one is more than active and cannot spend a single moment sitting down and relaxing except when she is asleep for her afternoon nap and night sleep. The fact that these diapers are easy to put on, just like her underpants, and easier to remove with the tearable straps down both sides mean that they can be put on and removed in ten seconds flat, talk about speed!

And what is even better is that with the Magic Gel (which was already ‘magical’ and has gotten even better in its latest avatar) inside which not only locks the wetness and moisture inside but keeps it locked no matter what, means that my little one could be as active as she wanted without her experiencing any kind of discomfort at all. And as parents, these Active Pants also meant that we could dress her up in the loveliest of dresses and take her out to all the places we went to, parks, malls, social gatherings, restaurants and even amusement parks without having to worry about putting others around to any kind of inconvenience due to her toilet disasters.

To make things easier than they already are, the wonderful folks at P&G have started this portal [Link to portal] not only to purchase these lovely Active Pants online but also for parents to be educated and enlightened about various aspects regarding their children’s hygiene.

And if this post doesn’t convince you enough to switch to Pampers Baby Dry Pants, here’s a small ad of theirs from YouTube to help you make up your mind.

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This post has been written for the Dry Baby, Happy Baby campaign from Pampers being conducted in collaboration with Indiblogger.

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